
In 2007 OBEY launched what we call "AWARENESS". The goal of this program is to educate people about causes that we believe in and to offer relief through the proceeds generated from the sale of OBEY AWARENESS styles. Over the seasons Obey will be introducing new organizations that they have become involved with and the styles will reflect each individual cause. 100% of the proceeds generated from the sale of the product will go directly to that cause. We thank you for your support and encourage you to learn more about this campaign.